Azureau Wines & Spirits

Azureau Wines & Spirits

Azureau Wines & Spirits was founded on a basic principle: Inspire Loyalty. From the quality of products to their price to the sales person who represents them, a standard must be upheld that keeps clients coming back for more. Company founder, Dan Rabinovitch, learned the value of this credo from his years as a marketing manager at Vincor where he managed the Jackson-Triggs and Inniskillin brands. “I learned this business at the feet of giants in Canadian wine sales. Pioneers like Don Triggs, Allan Jackson, and Donald Ziraldo understood how competitive this business is and how we have to over-deliver every day to keep our clients happy,” explains Rabinovitch.

Azureau began in 2007 with a handful of boutique wineries from the Mediterranean. Hence the name: Azure for blue and Eau for water. “I have found the wines of Southern France, Spain, and Italy to be some of the most exciting and best values out there today,” says Rabinovitch whose portfolio covers every notable region in Spain including the Iconic Bodegas Roda, Rioja Vega, and Enrique Mendoza.

The agency’s focus has broadened over recent years with the addition of several best-in-class wineries like Casas del Bosque (Chile), Clos Pegase (Napa), Giullio Cocchi (Piedmont), and Bodegas Salentein (Argentina). “We don’t feel our portfolio needs to be everywhere; just excellent wherever we are,” Rabinovitch says with pride. The agency has a comprehensive process for vetting new suppliers which includes pre-tasting any wines with its network of leading Toronto sommelier-buyers. The agency turns away many more wineries and distilleries than it eventually works with in this process to ensure every product that comes to market is outstanding. “Our products have become an important component of some of Ontario’s leading restaurants; places like Bar Raval, Patria, and the Distillery Group of Restaurants. I don’t think you can achieve that without hard work and eye for quality,” concludes Rabinovitch.

Azureau Wines & Spirits has six sales representatives covering the province of Ontario.

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