AZUREAU WINE AGENCY
Mission: Market a portfolio of wines that inspire deep loyalty among its suppliers, customers, and wine consumers.
Name: The name Azureau, signifies the marriage of two concepts:
Azure: Meaning blue, as in blue skies and all the potential they hold
Eau: French for water, as in oceans and seas and all the depth they promise
Experience: Dan Rabinovitch, President of Azureau Wine Agency, brings years of experience marketing wines in Canada. Prior to Azureau, Dan managed marketing for Jackson-Triggs, Canada's #1 wine brand, and Inniskillin, Canada's premiere, globally-distributed Icewine.
Approach: Moving beyond the traditional agency's role of simply representing a winery to a customer, Azureau also takes on the role of managing the entire brand experience of the winery in Canada. This entails developing engaging experiences--such as winemaker dinners and special events--in this market where consumers can taste the wine and get a taste for the passion that went into its creation.