New Technology being unveiled at Toronto Wine and Cheese Show - 15 March, 2010

For immediate release March 15th, 2010



New Technology being unveiled at Toronto Wine and Cheese Show, March 19 to 21


Oakville, ON – Wine show exhibitors who have long struggled with the fundamental problem of getting consumers to remember the wines they have sampled and enjoyed while at a large consumer events are in luck as the Toronto Star Wine & Cheese Show unveils new technology at the upcoming show.

To respond to this long standing industry problem, The Toronto Star Wine and Cheese Show has partnered with WineAlign to bring a unique solution to a wine show for the first time.

Each wine being poured at next weekend’s show at the International Centre have been added to the Wine Align.com online database. Visitors to the show will find a 2D barcode on a tent card in front of each of the wines at the show, allowing consumers to scan the 2D barcode with their smartphones.

In order to use the technology at the show, smartphone users can download a free application from 2dscan.com that will enable their phone to read the 2D code. Each barcode scanned by the phone will record the associated wine in the user’s personal list at WineAlign.com, which they can review at any time.

“This new 2D technology will really help to bring the wine industry up to speed in the online world,” states Marti Milks, Show Manager of the Wine & Cheese Show. “For so long participating exhibitors at wine events have struggled to get consumers to remember the wines they’ve sampled, so this is exactly the technology that’s needed to fulfil that void”.

Below is an illustration of the usage and an actual card & code from the show.

Wine & Cheese Show Event Details:

Where: International Centre, Mississauga
6900 Airport Road at Derry Road
Free Parking & Free Shuttle from Kipling Station
Please do not drink and drive.

When: Friday March 19: Noon to 10pm
Saturday March 20: Noon to 9pm
Sunday March 21: Noon to 6pm

Admission: Tickets are available at the door and online
General Admission: $18
Must be 19 years of age to attend.

For more information on the Wine & Cheese Show or the new 2D barcode technology, visit www.TOWineAndCheeseShow.com or www.WineAlign.com

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For more information on the Wine & Cheese Show: Amanda Wedgewood awedgewood@metroland.com 905-842-6591 x235

For more information on 2D technology or WineAlign.com contact: Bryan.McCaw@UnCork.ca