LCBO Announces First Regional Specialty Store
by John Szabo MS, WineAlignMay 3, 2015
There will be some happy Greeks on Toronto’s Danforth Avenue!
The LCBO, in a progressive move, has confirmed it will be moving ahead with a pilot project to create regional specialty stores across the GTA. LCBO Executive VP Dr. George Soleas shared the development with WineAlign, revealing that the concept will be trialled in store 4, the flagship location on the Danforth in the heart of the Greek community, starting May 25th.
According to Soleas, “90-100 Greek wines and spirits will eventually be stocked in their own prominent section, including up to 50 pulled directly from the consignment program, ranging in price from about $15 to $50”.
This nearly triples the current offering in LCBO stores, and several of the consignment wines recently reviewed by WineAlign will soon be on shelves. It’s the first time that wines from the consignment warehouse, restricted to case lot sales and often subject to delays and delivery charges, will be incorporated into LCBO stocks. Mr. Soleas says, the move is designed to increase the selection in under-served categories, in the demographic areas where demand is highest.
According to Steve Kriaris of the Kolonaki Group, Ontario’s largest importer of Greek wines & spirits, “the additional benefit is not only larger selection, but also, finally, that premium Greek wines will be available by the bottle. Until now consumers have had to buy most of the premium offerings in full case lots, which, of course, is limiting”.
Dr. Soleas revealed that Portugal is scheduled next, and if the pilot proves successful, other stores will be designated to carry a deeper selection, including consignment products, from specific countries and regions. He said he has been working on this initiative for some time and is pleased that it is going ahead.
For me, while it’s not as progressive as fully privatized specialty shops, it’s a welcome move, opening up consumer access to the vast range of wines available in the province that fly under the radar in consignment. WineAlign will endeavour to review as many of these wines as possible, especially through our new consignment wine review program called “Buy the Case” that is launching imminently.
Over 30 Greek wines carried by the LCBO were reviewed and posted to WineAlign last week, many of which are featured in my report called Confident wines from Original Vines: Reasons to Drink Greek. Many will also be available for tasting by trade and media at the annual Wines of Greece fair May 5 in Toronto.
John Sazbo, MS