New TASTINGS Service

Tastings for Drinks Ontario – October 2019

In light of the LCBO’s recently restricted media access to new releases, WineAlign was approached by Drinks Ontario to create a service to help get wines reviewed in a professional, objective and timely manner. In response to this request, we are introducing a new service called Tastings. This new service will be the way we handle all samples sent to our office going forward.

In order to deal with our mounting, real costs of hosting these tastings (storing, handling and removal of bottles and boxes, paying writers, adding wines to our database, etc.), we will be charging a small fee for each wine received, added and reviewed, effective November 1, 2019. This includes all Vintages/LCBO listings, tastings for winery profiles, regional profiles, Exchange cases, consignment wines and NISS submissions. These tastings will take priority over any unsolicited samples dropped off at our office.

And since you are paying and this is a service, you can be assured that your wines will be reviewed in a timely manner. Reviews will be posted on WineAlign subject to our normal editorial practices. A new feature of this service is that reviews will be deleted upon request.

To create economies of scale for agencies, we’re offering a pre-purchased, bundled approach.

Wines Price/Wine Total
1 $35 $35
10 $30 $300
25 $28 $700
50 $25 $1,250
100 $23 $2,300

We will track and record every wine that comes into our office. We’ll also track the number of pre-purchased tastings you have with us and how many have been used and inform you when your current tasting bundle is used up.

Because our writers attend many events and travel extensively to keep their palates and perspectives sharp, there is no guarantee that all writers will be at every tasting. However, wines will always be scored by multiple writers.

For those who are working with us as Exchange, marketing or advertising partners, we have a formula in place (5 tasting per $1,000 spent) to ensure that the money you spend with us contributes to the number of pre-purchased tastings you have with us.   

If you are interested in purchasing a bundle or have questions, please contact [email protected] .