WineAlign launches Season 3 of “So, You Think You Know Wine?”

Canada’s top wine experts challenged to prove their stuff in a blind taste challenge Video Series

TORONTO – February 26, 2013 – WineAlign, Canada’s largest and most popular online wine site, has launched the third season of “So, You Think You Know Wine?” – the wine industry’s first blind tasting video series. Season 3 features nine top wine critics in tournament play, where – without any clues beyond tasting the wine – critics compete to correctly identify the grape, country, region, year and price of the wine. The videos can be found at http://www.WineAlign.com/Videos.

Season 3 showcases some of Canada’s most widely recognized, award-winning sommeliers and wine critics, including David Lawrason (Toronto Life), Master Sommelier John Szabo, Steve Thurlow, Sara d’Amato, Master Sommelier Jennifer Huether, Master Sommelier Bruce Wallner, Zoltan Szabo (Sommelier at Trump Tower), William Predhomme (Sommelier at Canoe) and Bill Zacharkiw (Montreal Gazette).

In addition to competing with their peers in blind tasting challenges, Season 3 also features the experts sharing tips and insights on their own techniques for identifying wines. The series also includes additional interviews, outtakes, and talkbacks.

“For a wine critic, a blind taste test is the ultimate challenge,” explains Bryan McCaw, the Toronto-based entrepreneur behind WineAlign. “The feedback we received from the first two series has been fantastic, and we are thrilled to be bringing together an even larger group of Canada’s top wine palates to compete in Season 3. Viewers are provided information on each wine, and can marvel in the critic’s incredible skill and talent as they use their nose, eyes and palette to identify the flavours, aromas and general characteristics of a wine to correctly determine five elements about the wine.”

About WineAlign

WineAlign is a free community-based service for reviewing, sharing and discovering wine. It was launched in December 2008 in collaboration with several top wine critics to create a resource for consumers to find the best wines at the LCBO. WineAlign, which is growing rapidly with close to 1M unique annual visitors, answers the question: What wine do I buy? It combines reviews from top-critics and community members to create an objective resource to help users find great wine. For wine lovers outside of Ontario, Canada, WineAlign provides the most comprehensive wine resource, including reviews of the latest wines and vintages from some of the country’s top sommeliers and wine critics. You can also follow us on Facebook at http://www.facebook.com/WineAlign or on Twitter @WineAlign.