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Promote Your Wines

Winners sell more wine. It may sound simple, but it’s true.

This is in part due to the increased recognition that successful wines receive as a result of their strong performance in competition.

Our judging method, along with our panels of recognized experts and experienced wine critics, means that results earned in the WineAlign World Wine Awards of Canada are results you can be proud of.

Winning entries will enjoy increased consumer recognition as a direct result of their success in the WWAC, leveraging their winning status in marketing strategies following the awards.

Besides being integrated into the WineAlign website, the winning wines will be showcased in a special feature section of the National Post’s Financial Post Magazine.   FP Magazine has a readership of close to one million and represents an affluent wine loving demographic group.  Combined with the reach of WineAlign, the potential audience size for the results will exceed two million.

Results on WineAlign and in the other media for which our judges write

Detailed results and analysis of the WWAC will appear online at WineAlign in October 2013.  A series of newsletters will be sent to registered users during October drawing further attention to the winning wines.  Award winners will have virtual medals appear with their wines on WineAlign.  In addition all of the judges are encouraged to publish the results in the media for which they write.

Results in Financial Post Magazine

The results will also be published in a special feature section of National Post’s FP magazine in the fall of 2013. This has a readership almost 1 million who are an affluent wine loving demographic group.

Use Award Winners in your Marketing Strategy

The NWAC results receive wide publicity from our judges, as they report about the competition in their media, be it international, national or regional. Results are pre-released to the judging panel to allow them to publish in their respective media.

Make your results a key part of your marketing strategies

Wineries and/or agents are encouraged to promote their success in their own materials, such as shelf talkers or sell sheets along with logos, and are encouraged to indicate that the results are from the WineAlign WWAC.

Winning wineries and agents will be notified in late September of their competition success in order to facilitate any marketing planning they intend to do referencing the WWAC. Advertising on WineAlign will further enhance the benefit from being a winning wine at WWAC.

All winners in all categories are sent promotional materials.

Check back here following the competition to order bottle stickers and access logos and other images for download.

Please contact Heather Riley [email protected] Sales Manager for any questions regarding marketing your competition results.

Questions or comments?  Contact us:  [email protected]

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