Margaret Swaine’s Spirits Review – June 2014
Rum and Summer Cocktails
by Margaret Swaine
The rums are rolling in just in time for summer festivals and cool cocktails. Some rums are new while others are repackaged or reinvented to refresh our palates and our days. Rum has a slew of legendary drinks; the Daiquiri, Cuba Libre, the Zombie, Piña Colada and the Mojito to name several with long histories. Get on island time with these smooth spirits and join the festivities.
Bacardi is launching a new campaign “Bacardi Untameable Since 1862” to highlight their origins in Santiago de Cuba in 1862 and famous rum drinks such as the Cuba Libre, the original name given to the now ubiquitous rum and coke with a lime wedge. (According to various reports, the Cuba Libre was first mixed at a Cuban bar in August 1900 by a member of the U.S. Signal Corps.) Bacardi’s biggest seller is Bacardi Superior Blanco, a light bodied white rum that’s tailor made for cocktails.
July 3 – 6th sees the launch of Bacardi Festival Libre, a multi-day festival in Toronto followed by consecutive events in Vancouver, Calgary and Montreal. The five day kick-off festival takes place in Toronto’s Distillery District with live music, dancing, stalls of local artisans and vendors, samplings and Cuban food stations.
Bacardi’s bat logo has also been redesigned based on hand-drawn designs from the early 1900’s and the Bacardi word mark has been updated, influenced by the Cuban Art Deco style from the late 1920’s to 1930’s.
Mount Gay made in Barbados has also gone through a recent redesign. Barbados is called the birthplace of rum: it’s believed rum was made there as early as 1493. It’s often said that the spirit got its name in the taverns of Bridgetown, where life was “rumbustious”. The island still plays homage to its heritage. When I last visited Barbados they boasted 1,600 rum shops, about six to every square kilometre. Luckily Barbados is blessed with rum’s other vital ingredient; pure, clean and abundant water, naturally filtered by the coral which makes up its land mass.
Mount Gay was created by Sir John Gay in 1703 and for over 300 years the distillery has remained true to their signature style of aging and blending single and double distillates matured in toasted oak barrels. Eclipse has two to seven year rums and a distinctive banana aroma. Enhance the banana character by making a Rum Runner cocktail: one ounce Eclipse, quarter ounce each of blackberry and of banana liqueurs, two ounce orange juice and a splash of grenadine poured over crushed ice. Silky long aged Mount Gay XO just poured over ice goes down very smoothly indeed.
There’s also been a relaunch for the Dominican Republic’s Brugal rum range (including 1888, Añejo and Especial Extra Dry) with package redesign and new rums introduced. Those visiting Puerto Plata in DR should include a visit to nearby Brugal to taste on location. (Puerto Plata is much more of a real city with a history compared to the Punta Cana area that’s mainly a string of over 80 resorts spread along 60 kilometres of east coast beaches.) In the mid-19th century Spaniard Andrés Brugal Montaner settled in Puerto Plata and founded Brugal Distillery in 1888. His rum-crafting skills have been passed through five generations of Maestros Roneros in the Brugal family. Brugal rums have a distinctive dry, woody taste profile that have helped make them the number one selling rum in the Caribbean and the third largest rum brand worldwide.
In the distillation process for all Brugal rums the heavy alcohols and congeners which give most rums their characteristic sweetness are removed. The rums are then aged in high quality oak casks – an element that’s important to brand owner Edrington which acquired the company in 2008 and also has top whisky brands such as The Macallan and Highland Park.
Brugal Añejo is aged two to five years in American oak casks. Brugal Especial Extra Dry is a white rum aged up to five years. Brugal 1888 is aged in medium-toasted American white oak for up to eight years, followed by a second maturation in Spanish sherry-seasoned oak. All the rums have the characteristic dry woody Brugal signature.
For refreshing summer sipping I leave you with the Golden Mojito recipe courtesy of Brugal. Ingredients: 1.5 ounces Brugal Añejo, ¾ ounce fresh lime juice, ½ ounce sugar syrup, 10 mint leaves, ginger ale and one lime wedge. Add lime juice, sugar syrup, mint and rum to a glass and muddle at the bottom of the glass. Fill with crushed ice and stir. Top up with ginger ale and garnish with the lime and a sprig of mint.
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